What are Infographics?
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
Why do businesses use them?
Information overload is a real problem in today’s world. Information design is the key to an entry barrier. Effectively designed information invites readerships. To illustrate this point, take a look at the following resumes and ask yourself, which one interests you. The majority of people will choose the CV on the right every time (with the clip-art image of Robbie, etc.). It is simply more engaging.
Infographics go beyond telling people about your business and they present added value to your brand. Certain infographics can make your content go viral so make sure it includes a company logo and web address. Top tip: Infographics posted on your website & social accounts can generate backlinks that improve SEO. They can be highly educational and teach consumers about your brand. They help cover “heavy” topics in an enjoyable way. People rather look at an infographic than read a lengthy text containing the same content. Facts & figures lend authority and give readers a tangible point of reference. Visuals help readers process the content more efficiently.
Eight reasons why they are used. They are…
- Visually attractive
A “picture is worth a thousand words”. Humans process visual scenes faster and are more responsive to them
- Easy to understand
They can explain more complex issues. This facilitates understanding.
Graphics usually catch the attention of most users and encourage the reader to stay focused/show interest in what you are presenting
- Easy to remember
Approximately 90% of the information we remember is visual. Most people forget a lot of what they read but are more likely to remember what they see.
- Brand enhancing
They can be a powerful tool to enhance the brand awareness of your company or project, etc.
- Good for improving SEO and web traffic
Creating your own original content that is a good way to increase your number of followers and subscribers, etc. As more people share the content linked to your website, Google’s algorithm will place it in a higher position, which will increase the importance that search engines give your page.
- Useful ways to show your skills
These images give the impression that you are an expert.
- They tend to be very viral
People respond positively to a well-designed and well-formatted image. They often share them on Facebook, Twitter, and Pinterest, etc.
Do you want to get more business?
If so, why not learn how to create an Infographic? Contact me for more information